Latinos are the largest minority group in the United States.

The U.S. Census Bureau announced in 2003 that Latinos had surpassed black Americans as the country's largest minority group. Today, there are more Latinos in the U.S. than there are people in Canada.

Between 1990 and 2000, the total U.S. population increased by 13%. Latinos, by comparison, grew by 58% to more than 35 million, and have passed the 37 million level since then.

Latinos are younger.

With a median age of 26, Latinos are nine years younger than the general population.

Latinos are growing in influence.

Even now, as their numbers continue to grow, Latinos will be casting the decisive votes in the next elections, and their buying power is reshaping the marketplace.

The 2000 census didn't change the face of America; it just held it up to the mirror.

Latinos are young; Latinos are growing; Latinos are here to stay. It's up to you to speak to the 37 million Latinos living in the U.S. today.